บริษัท iFixit (ซ่อมเองได้) ขายชิ้นส่วนและอะไหล่อุปกรณ์ต่างๆ ตั้งแต่ไอโฟน สมาร์ทโฟน แท๊ปเล็ต กล้อง จักรยาน เครื่องปิ้งขนมปัง เครื่องต้มกาแฟ ไปจนถึงรถยนต์ ฯลฯ
แต่จริงๆ แล้ว iFixit เน้นที่คู่มือการแก้/ซ่อมเครื่องใช้ทั้งต่างๆ “ด้วยตัวเอง” – ให้โหลดได้ฟรี!
ตอนนี้บนเวปของ iFixit มีคู่มือซ่อมเองกว่า 6,000 ฉบับ!!
ใครมีอุปกรณ์อะไรเสีย… เลือกหาวิธีซ่อมเองกันได้ตามจำเป็นทางนี้ค่ะ 🙂
ไม่เพียงแต่ไอเดียดี แต่ยังขายได้ด้วย นิตยสาร Inc. magazine จัดอันดับให้ iFixit เป็นหนึ่งในบริษัทอเมริกันโตไว
Fixing stuff, Wiens and Soules argue, is the ultimate act of rebellion against our consumerist culture. iFixit’s repair manifesto, available as a poster, holds several truths to be self-evident—some practical (“Repair saves you money”), some principled (“Repair saves the planet”), and some profound (“If you can’t fix it, you don’t own it”).*
ด้วยไอเดียเริ่มต้นของหนุ่มๆ ผู้ก่อตั้งบริษัทนี้ ว่า
การ “ซ่อม” เป็นการแสดงออกขั้นสุดของวิถีกบฏต่อวัฒณธรรมบริโภคนิยม
ที่เราโยนทิ้งและเปลี่ยนใหม่กันบ่อยๆ มันไม่ใช่แค่ปัญหา “ขยะอิเล็กทรอนิกส์” (ที่เต็มไปด้วยสารพิษ) …. แต่มันคือการต้องทำเหมือง เพิ่มกิจกรรมอุตสาหกรรมที่ก่อมลพิษสูง มากขึ้น มากขึ้น เพื่อป้อนความต้องการไม่รู้จบของเรา ในสังคมที่ทุกคนถูกทำให้คุ้นเคยกับการ “ใช้แล้วทิ้ง” !!
Throwaway gadgets generate stupendous amounts of waste—we toss 20 to 50 million metric tons of electronics annually, the United Nations estimates—and recycling only reclaims a fraction of that. Also wasted is the energy used to create the products in the first place. (Apple attributes 61 percent of its products’ carbon footprint to mining and manufacturing.) “The only solution we’re going to have to fix our planet,” Wiens muses, “is to mine less and to make less.” (Click here to read about iFixit’s just-released chemical analysis of the top-selling smart phones.)*
อย่างนี้สิถึงจะเรียกธุรกิจสีเขียว หรือธุรกิจเพื่อสังคม เพื่อเศรษฐกิจสีเขียว หรือ Green Economy อย่างแท้จริง
ถึงแก่นวิธีคิด-วิถีปฏิบัติ และใช้ได้จริง ทั้งยังเป็นที่นิยมอีกตะหาก!!
* อ่านบทความฉบับเต็มจาก Mother Jones * This article is published by Mother Jones, I repost parts of it here hoping to spread the idea. Please visit the original page, there are other links/video not reposted here 🙂 *
To understand why they believe that repairing gadgets can change the world, it’s instructive to take another look at that vivisected iPad 3. During my recent visit to the iFixit headquarters, Wiens shows me one with a demolished display, the glass a spiderweb of cracks, the rim fractured and chiseled. It’s one of several iPads the iFixit techs destroyed while searching for a simple way to take it apart.
In a cardboard box next to it are the pieces of another tablet, Google’s Nexus 7, which the techs had disassembled with a few twists of the screwdriver and a little coaxing with a spudger. They gave the device a 7 for repairability, noting that it was merely a millimeter thicker than the iPad 3 but infinitely easier to fix. Which might not matter when you first buy it, but it might after you drop it on the sidewalk. “If you have a cracked windshield, are you going to throw your car away?” Wiens asks rhetorically. “I’ve spent more on every computer I’ve ever bought than on any car I’ve ever bought. If I’m going to fix my car, why wouldn’t I fix my computer?”
Throwaway gadgets generate stupendous amounts of waste—we toss 20 to 50 million metric tons of electronics annually, the United Nations estimates—and recycling only reclaims a fraction of that. Also wasted is the energy used to create the products in the first place. (Apple attributes 61 percent of its products’ carbon footprint to mining and manufacturing.) “The only solution we’re going to have to fix our planet,” Wiens muses, “is to mine less and to make less.” (Click here to read about iFixit’s just-released chemical analysis of the top-selling smart phones.)
Not surprisingly, iFixit is revered in green-tech and hacker circles, and reviled among fanboys who argue that Apple should be left to design things as it sees fit. Its headquarters has an ecostartup aesthetic, complete with bike racks (any employee who wants one is given a bike), bottles of homebrewed beer, and photos of kids tending smoldering piles of e-waste. Its manuals, however, are largely written and refined not by the hipsters of Brooklyn or the gadget geeks of Silicon Valley but by rural people in places like Texas and Florida and the Midwest who may not find it quite so easy, or affordable, to head over to the nearest Apple store when something breaks.
“This is not an ecosensitive thing they’re doing,” Wiens insists as we sit in his office looking at a map showing where iFixit’s far-flung authors are based. (He rarely makes a point without pulling out some data to back it up.) “They don’t identify themselves with some big repair, anti-manufacturer movement,” he says. “They’re just solving problems.”
Wiens is harder to pigeonhole. With his thick glasses and mild manners, he doesn’t seem too different from any young engineer who likes to take things apart. But talk to him for a few minutes and the polymath emerges. In the past year, he’s taken a film crew to Cairo and Nairobi to document informal repair economies, blogged for The Atlantic and the Harvard Business Review on subjects ranging from mineral mining to grammar, and testified before the International Trade Commission about electronics recycling.
“I think all 7 billion people on Earth should have a cellphone,” Wiens says, but “we have to replace them much less frequently.”
A conversation with him feels a bit like a one-on-one TED talk, complete with visuals. In the course of one discussion he shows me the history of Apple’s self-reporting on its carbon footprint (“The problem is not lack of recycling, or e-waste—it’s mining and manufacturing”), a Chinese repair manual that cribbed photos from iFixit.com (“Please, take our manual and use it to fix things!”), a blog post including schematic circuit diagrams for the iPhone (“No repair shops in America have this, but all the repair shops in China have it”), and research by a British sociologist on Ugandan cellphone repair networks (“Far more informal recycling is happening than anyone has any idea of!”). iFixit may basically be an electronics parts shop, but it’s a parts shop with big ideas. “This is kind of a life ambition,” Wiens says. “To change the way we consume things.”
iFixit got its start in 2003 after Wiens and Soules tried to repair some old laptops in their Cal Poly dorm room and couldn’t find any parts or instructions. So they cannibalized a broken computer they found on eBay—many of their parts are still obtained chop-shop style—and began writing their own how-tos, testing them on art students for user-friendliness. Eventually, they started posting the instructions online and selling the needed parts and tools—including some (like the spudger) of their own design. By the time they graduated, in 2005, their business was generating $1 million in sales.
At the time, they were just hoping to cover their tuition. Wiens envisioned himself moving on to important projects that would improve people’s lives and hopefully make the world a better place. But as the grateful emails poured in, it occurred to him that iFixit already fit that bill perfectly. The environment, in his view, can only handle so much abuse for the sake of our high-tech conveniences. “I think all 7 billion people on Earth should have a cellphone,” he explains. “But if we all have a cellphone, we have to replace them much less frequently.”
Wiens concedes that changing people’s habits is an uphill battle. “We’re fighting some innate psychological tendencies where we get an endorphin boost from buying things,” he says. But his hope is that teaching us how to fix things might deliver its own endorphin boost. It’s not that far-fetched. Back home the day after my iFixit field trip, I sat down with my 13-year-old, a set of the company’s tiny screwdrivers, and a dead iPod Touch he’d scavenged from a friend. It turned out we didn’t even need tools. Within a few minutes, we’d revived the thing and my son was proudly loading it up with music. “That’s where the viral spread has come from,” Wiens had explained to me earlier. “We teach our customers to do amazing things. Once you’ve figured out how to repair your computer, you’re going to tell all your friends that they can do it too.”